8 Proven Ways Realtors Can Make to Boost their Digital Marketing Strategies

Do an Email Campaign

An email campaign is one of the traditional means to reach new leads and to keep in touch with the old ones. If you will use this method efficiently, you will be able to direct buyers to a set of predetermined actions according to their profiles and previous engagements with the company. Smart Insights revealed in a survey that the opening rate of an email campaign is 27 percent. It tends to increase more when you provide them with relevant data.

Set Up a Pay Per Click Marketing Campaign

This is an excellent marketing tool for realtors since they can be sure to pay only those people who click their ads on the search engines. More often than not, those who click on the ads are genuinely interested buyers. Some of these ads may also target those who search for properties using related keywords.

Host Virtual Tours for Your Property

Virtual tours are a great source of information about properties. It also generates revenue 49 percent faster than merely using the traditional means. A virtual tour will be able to show to buyers what it feels like in the property without being there actually. To make sure of its effectiveness, the following must be ensured: the use of real home footage, ensuring that the virtual tour can be accessed through all channels and devices, and making the virtual tour 3D and user-friendly. You can try a tool that helps you churn out a virtual tour with ease like the Virtual Tour Easy.

Host a Webinar

It is important for you to make your expertise known in your niche. This can be done by hosting webinars and online workshops to be able to reach a wider audience and for your authority to be known in the industry. You can find a tool that can make it easy to set up a webinar.

Write a Blog Post and Share Valuable Content

A blog can provide any realtor better SEO ranking for it allows for 434 percent of pages to be indexed. A blog is always a great venue to share valuable content such as tips, recommendations, and updates on the listings. It helps to enhance the positive reputation of the realtor online. Make sure to update the blogs regularly and enable the users to leave their questions and come back for answers later on.

Create an Effective Social Media Marketing Strategy

Work on Your Search Engine Optimization Regularly

SEO is a major factor in producing traffic for the real estate site. Your site will have the highest rank on the search engine results which means that it will be more visible to most buyers. Search engines change their algorithm all the time; this means that you have to work on your SEO regularly to make sure that your keywords are more relevant and competitive. The following SEO elements have to be reviewed regularly: backlinks, social media pages, meta titles, and site descriptions, and online directories. Updating the blog regularly with relevant content and competitive keywords will help a lot in your SEO results.

Create a User-friendly Site for Your Real Estate Business

You can hire a professional to help you come up with a site that is responsive and mobile-device customized for access. It is important for the site to include the following elements: new listings, content regarding the home-buying procedure, and links to related services such as movers, legal services, and home inspectors. A chatbot or live chat feature can help to ensure that buyers can connect with you 24/7 and that their queries are addressed in real-time.

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