How Ashley Homestore Used Digital Marketing Through The Pandemic?

Retargeting customers are those who have visited retail stores or online stores. Because they have contacted and understood the brand before, it is easy to regard it as a repeat customer. Therefore, Ashley Homestore began to carry out digital marketing activities from them.

Ashely has a good grasp of digital marketing. Through the content they posted online, they not only publicize the company and products but also bring customers into the scene in the form of storytelling. For example, let customers imagine their dream home. I think this will make customers increase the sense of the picture. Also, they provided huge discounts. I think this is successful digital marketing. Ashley can conduct appropriate publicity in combination with the current situation and has a good insight into the hearts of customers.

The pandemic prompted people to get used to buying everything online. I think network channels make the communication between brands and customers more direct and effective. The brand can directly interact with customers in real-time. In addition, brands need to build communities for customers. Give consumers a sense of belonging, even if they may be forced to separate from their loved ones for a period of time, which will enable people to seek comfort in new ways.

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